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Today's culture seems to celebrate diversity, yet there is a massive effort to minimize the unique qualities of real manhood. The world doesn't need a bunch of BFFs with beards, it needs authentic men. It's time to unapologetically get back to basics–it's time to MAN UP.
Being a man is about being true to yourself first. It means finding strength in living authentically and then extending that strength to others. Manning up means understanding who you are and how to influence the world for the better. A real man is an asset to those around him. In fact, he is completely irresistible.