About The MAN UP Project

We have watched men change from confident, decisive, and action-oriented lions to second-guessing, scared-of-their-shadows and don’t-rock-the-boat mice. Many men don’t feel confident in relationships, work environments—anywhere. They are either looking for something or running from something; maybe a bit of both.


To MAN UP means to be true to yourself, first. It’s finding strength by living authentically and then sharing that strength with others. Being a real man means understanding who you are and using it to influence the world for the better. A real man is an asset to those around him. A real man doesn’t have to “take charge.” He leads the charge and people want to join him. A real man draws people in; in fact, he is completely irresistible.


The world needs good men more than ever. Strong, authentic men who know who they are and what their purpose is. While men may feel they have lost permission they once had to be men, the Man Up Project was started to release men and give that permission back. You don’t need anyone authorizing you to be who you were meant to be. It’s time to stop trying to please everyone else. It’s time to stop apologizing for thinking like a man, acting like a man, and being a man.

Scott Schuler was raised around authentic hard-working men and at an early age developed a strong work ethic and drive to excel. He always had a passion and skill for helping others realize and achieve greatness from within which ultimately led him to a career developing leaders as a highly successful, professional network marketer in one of the fastest growing industries today.
The path wasn’t always easy for Scott. Prior to becoming a Chiropractor, his vocation for 10 years, he suffered from what he calls “Occupational A.D.D.”
Pressure from loved ones to pursue a white-collar career conflicted heavily with his passion for all things outdoors.

For many years, Scott had no idea what he wanted to do. He bounced from occupation to occupation, following whatever seemed interesting at the moment, in hopes that something would eventually stick. This ranged from construction to veterinary work, landscaping to truck driving. He ultimately chose chiropractic because it seemed to be the best of both worlds—a “respectable” office job that also involved working with your hands. But still, Scott was dissatisfied which kept him open to exploring new opportunities.

When his wife’s at-home business started to thrive, and the income potential became clear, Scott knew he needed to shift his focus and take an active leadership roll in the organization so he and his wife could develop what they had in their hands and grow to the next level.

While Scott was phasing out his chiropractic clinic and stepping into his new role, he also became more involved with the school activities of their three boys. When he attended field trips and extrcurricular activities, Scott noticed that most boys didn’t really have a clue about what it means to be a man. They had not seen it modeled in their lives, mostly because the male role models in their lives seemed to be struggling with the same issue.

“The world needs good men more than ever. Strong, authentic men who know who they are and what their purpose is.”

Scott’s observation of this lack of authentic manhood was the inspiration for his new book, MAN UP and the Man Up Project. You’re invited to join Scott and others in the challenge of rising up higher and being authentic in every facet of life.